UEIE Privacy Policy

Last Updated: Jan 30, 2025

1. Introduction

This Privacy Policy describes how UEIE Limited (“UEIE”), a company registered in Hong Kong, collects, uses, and shares information about you when you use our website, ueie.com (the “Website”), and our services, including courses, events, and mentoring schemes (collectively, the “Services”). We are committed to protecting your privacy and handling your information transparently and securely.

2. Information We Collect

We collect the following categories of information:

Information You Provide Directly:

Account Information: When you create an account, we collect your name, email address, password, and other information you choose to provide, such as your educational background and university application plans.
Payment Information: When you make a purchase, our third-party payment processor collects your payment card details, billing address, and other necessary information to process your payment. We do not store your full payment card details on our servers.
Communications: When you contact us via email, contact forms, or other communication channels, we collect your name, email address, the content of your message, and any other information you choose to provide.
Mentoring/Course Applications: If you apply for our mentoring schemes or courses, we may collect additional information, such as your academic transcripts, personal statements, and other relevant application materials.

Information We Collect Automatically:

Usage Data: We collect information about your interactions with the Website and Services, such as the pages you visit, the features you use, the courses you view, and the time and duration of your activities.
Device Information: We collect information about the device you use to access the Website and Services, such as your IP address, browser type, operating system, device identifiers, and mobile network information.
Location Information: We may collect your general location based on your IP address.
Cookies and Similar Technologies: We use cookies and similar technologies (e.g., web beacons, pixels) to collect information about your browsing activities, track your preferences, and improve your user experience. For more detailed information, please refer to our Cookie Policy.

Information from Third Parties:

Analytics Providers: We use third-party analytics providers, such as Google Analytics, to collect information about the use of our Website and Services. These providers may use cookies and similar technologies to collect and analyze data about your activities. You can learn more about Google Analytics’ practices by visiting Google Analytics’ privacy policy.
Social Media Platforms: If you interact with us on social media platforms (e.g., Facebook, Instagram), we may collect information that you make available to us through your privacy settings on those platforms.

3. How We Use Your Information

We use the information we collect for the following purposes:

Provide and Maintain the Services:

To create and manage your account.
To process your payments and fulfill your orders.
To deliver courses, mentoring, and other services you have requested.
To personalize your experience on the Website and Services.

Communicate with You:

To respond to your inquiries and provide customer support.
To send you important information about the Website and Services, such as updates, security alerts, and administrative messages.
To send you marketing communications about our products and services, where permitted by law, and according to your preferences.

Improve the Website and Services:

To analyse usage patterns and trends.
To develop new features and functionalities.
To conduct research and gather feedback.

Legal Compliance and Protection:

To comply with applicable laws, regulations, and legal processes.
To enforce our Terms of Service and other agreements.
To protect the rights, property, and safety of UEIE, our users, and others.
To detect, prevent, and address fraud, security breaches, and other illegal or unauthorised activities.

Marketing and Advertising

To promote our services and events.
To send newsletters and updates.

4. How We Share Your Information

We may share your information in the following circumstances:

With Service Providers: We share information with third-party service providers who perform services on our behalf, such as payment processing, email delivery, website hosting, data analysis, customer support, and marketing. These service providers are authorized to use your information only as necessary to provide services to us.
With Mentors: If you participate in our mentoring schemes, we may share your information with your assigned mentor to facilitate the mentoring relationship.
With Analytics Providers: As described in Section 2, we share information with analytics providers to help us understand how the Website and Services are used.
For Legal Reasons: We may disclose your information if we believe it is necessary to:
- Comply with applicable laws, regulations, or legal processes, such as a court order or subpoena.
- Respond to requests from government authorities.
- Enforce our Terms of Service and other agreements.
- Protect the rights, property, or safety of UEIE, our users, or others.
- Detect, prevent, or address fraud, security breaches, or other illegal or unauthorized activities.
Business Transfers: If UEIE is involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
With Your Consent: We may share your information with third parties with your consent or at your direction.

5. Your Rights and Choices

You have certain rights and choices regarding your information:

Access, Correction, and Deletion: You can access, update, correct, or delete your account information by logging into your account settings or contacting us directly.
Marketing Communications: You can opt out of receiving marketing emails from us by following the unsubscribe link in the emails or by contacting us. Please note that even if you opt out of marketing emails, we may still send you non-promotional messages related to your account or the Services.
Cookies: You can manage your cookie preferences through your browser settings or by using the cookie consent tools provided on our Website. For more information, please see our Cookie Policy.
Do Not Track: Some browsers offer a “Do Not Track” feature. Currently, there is no industry standard for how Do Not Track signals should be handled, and we do not respond to them.
Rights Under Applicable Laws: Depending on your location, you may have additional rights under applicable data protection laws, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) in California. These rights may include the right to data portability, the right to restrict processing, the right to object to processing, and the right to lodge a complaint with a supervisory authority.

6. Data Security

We take reasonable measures to protect your information from unauthorised access, use, or disclosure. These measures include technical, administrative, and physical safeguards, such as encryption, access controls, and secure data storage practices. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

7. International Data Transfers

If you are located outside of Hong Kong, please be aware that your information may be transferred to, stored, and processed in Hong Kong or other countries where our service providers are located. These countries may have data protection laws that are different from the laws of your country. We will take appropriate measures to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws, including, where required, relying on standard contractual clauses approved by the European Commission or other appropriate safeguards.

8. Children's Privacy

Our Website and Services are not intended for children under the age of 14. We do not knowingly collect personal information from children under 14. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 15 without parental consent, we will take steps to delete such information from our servers.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Website and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: info@ueie.com
Or through our Contact Us page: Contact Us

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